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In the evolving landscape of electoral politics, the emergence of social media has transformed the dynamics of how candidates engage with voters, how information spreads, and, ultimately, how elections are influenced. What was once a realm dominated by direct communication and traditional media has now evolved into a multifaceted ecosystem where the power of tweets, posts, and shares can sway public opinion and shape electoral outcomes.

This column 〔Social Media's Effect on Elections:Managing the Digital Democracy〕​ delves into the profound impact of social media on electoral politics, exploring its influence across several critical dimensions. From amplifying messages and shaping public discourse to grappling with challenges of misinformation and regulation, each facet of social media's role in modern elections reveals both opportunities and pitfalls. By examining case studies, technological influences, and regulatory considerations, this column aims to uncover how harnessing the potential of social media can lead to more informed voters, enhanced democratic participation, and safeguarded electoral integrity.

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